Collaborations with artists are becoming a general practice within companies. There are many reasons for this. These collaboration have a long history, in Eastern Europe, Western Europe, the United States… A little less in France, where the world of the art is strongly supported by public policies. But the artistic community has begun seeking private funding to compensate for the lack of public funding. Collaborations are more common today. They are also easier because since the beginning of the twenty-first century, technological innovation has significantly decompartmentalized fields, and this has also impacted the art world.